Horkheimer (Jorkjaimer) & Adorno Culture Industry

Autor: Noel Villaman

July 22, 2018, 1:11 p.m.

Horkheimer (Jorkjaimer) & Adorno Culture Industry

Ideology: the industry sell its ideas.

Infecting everything with sameness is how the industry has been filled with monotony.

The illusion of choice is the way the industry makes people think that something with a well-known name is what they have to have.

1) The Hobbit has no way for others to guess what it is going to happen. There is no room for imagination. Everyone knows that there are the bad guys and the good guys, the bad guys are going to die, and the good guys are going to survive. “Using the same product to meet different needs at different locations” (Page 92).

2) The Hobbit It is full of sameness. There is a main character who will be the good guy. Others will follow him or her. There is also the forbidden love. The bad guy is there to make things impossible to the good guys, but he does not confront the good guy until the end of the movie.

3) The Hobbit demonstrates that if a person created something in the past, they should be able to tract people if they decide to come up with something that is close or even the same as what they produced in the past. The producer of the Hobbit is the same as that of the Lord of the Rings. Also there are three of them. Why did they not just produced a movie telling us the whole story? Well, the main thing is money. They break the story into three to let viewers without a choice if they saw the first part.

The hobbit: The Battle of the Five Armies [Motion picture]. (2013). Distributed by Warner Home Video.